Campari

A bright crimson, bittersweet apéritif liqueur with citrus and herbal aromas. Its assertive bitterness and orange-peel brightness color drinks a vivid ruby and stand up to dilution. Commonly used in Negroni and Americano formulas, spritzes, and for poaching fruit or glazing cakes.

Rooted in 19th-century northern Italy's aperitivo culture, this style spread worldwide through classic cocktail traditions. Producers macerate botanicals in neutral spirit with sugar before coloring and proofing for bottling; modern versions typically use artificial colorings rather than cochineal.